Yello Strom GmbH
With approx. 1.1 million customers, Yello Strom GmbH is one of Germany's top 10 power companies. In 1999, Yello was one of the first new providers on the liberalised German electricity market giving German consumers the free choice of power providers. Yello has given electricity a specific colour, thus creating a strong brand with which 96 % of Germans are familiar.
Right from the start Yello promoted competition on the German electricity market. Now, again Yello has broken the former monopoly for "metering and metrology". With the Yello "Sparzähler online", power consumption in households can be made visible with your PC, accurate to the second. It therefore provides a high degree of energy management transparency such as has never been known before.
Yello is a development partner of the digitalSTROM alliance aiming at developing intelligent solutions between energy providers and appliance manufacturers, resulting in simple, energy-efficient products, which consumers will benefit from.
www.yellostrom.de
